From the looks of this thread I was in the same boat as many others. Not sure about electric smokers, my only experience was a friend's MES and he was hot/cold with how it performed. Another friend got a Traeger for Father's day and raves about it. The food was good, but not really "smoked" if you know what I mean. And I wasn't keen on the combo grill/smoker idea. I already have a well broken in Weber for my grilling, so I really wanted a good smoker.
My brother is into smoking anything, and he knows his way around a charcoal/wood smoker. But quite frankly, while I was learning how to use it, I became frustrated because I'd have to hang around and tend the smoker for 6-10 hours straight. The idea of being able to "set and forget" using the #3 with the Auber PID really got me shifting my preference from wood to electric smokers.
My first real exposure to Smokin-It was like this:
- I googled "Traeger alternative" and found some sites for other grills/smokers
- I visited those sites and they pointed me to smoker specific forums
- Cookshack got my attention first, but soon I found Smokin-Tex
- Searching for reviews on that company, I found Smokin-It and liked what I saw
It sounds like a lot of steps, but in reality, it maybe took me 2 search sessions to find this place. That said, I'm a much more patient and determined searcher than the typical consumer.
If Steve is looking to grow the company, my suggestion would be to invest in organic search and not do pay-per-click. PPC is very expensive and can erode cash flow quickly. Organic means getting more videos on YT, doing some site work to get better rankings for keyword searches, maybe even being more visible on some other forums. Maybe even a referral program for existing customers? (hint, hint...)
Not knowing his growth tolerance, he would definitely need to research the options to determine the best option, as nothing would be worse than for him to get a ton of great visibility and not be able to deliver.
For the record, I'm not a web guy, but I do consult with companies on sales, marketing and customer service operations. Also for the record, I'm gonna be on top of the watch tower telling everyone I can about Steve's support, responsiveness, and of course, his product quality (as soon as I get it next Monday! ;D)
That's my story, and I'm sticking to it... Have a great weekend!
Rick