Let you in on a little "trade secret," Brian...it doesn't matter, unless you are buying a true free-range, minimally-processed premium fresh bird, from your butcher or local farmer.
The company I work for hauls a LOT of turkeys (40,000+ lbs at a time), for all the main commercial producers. The processing plants just change packaging, several times a day, for Butterball, Honeysuckle White, or a host of grocery store brands. They're the same birds. The only difference is the amount of "solution added," which generally ranges from 3-8%. This varies by plant, not label. So, pretty much any fresh or frozen bird you buy at Wally World, or the grocery store, is the same. Just go for the cheapest you can find, brine it and smoke it.