Hi Don, welcome to the party! We'll be more than happy to assist you, as most of us have been there before with just about any "problem" you'll encounter. To help you with good solutions, we'll need some more details.
What did you do for "prep" on the brisket and ribs (binder, rubs, injections, etc.)?
What temp did you use?
What size was the brisket and the ribs, and how long did you cook each?
The more info we have about your process, the better we can help. I smoked 3 racks of baby backs yesterday, and they came out with a really nice bark:
http://smokinitforums.com/index.php?topic=1049.0You usually want to have some sort of sugar in your rub (preferably dark brown sugar) to get the rub to caramelize.
These smokers produce some very fine Q, so I'm sure we can get you on the right track!