I, too, was very "information-saturated" with all the choices of smokers out there. I considered traditional charcoal/wood offset smokers, but knew I really didn't care for the labor-intensive aspect of a cook with them. I guess that's fine if you're a competition cooker, but I am not; I just like really good bbq. I had looked at many of the "big box" store electric smokers, and just couldn't get excited about them. I also knew that Cookshack and Big Tex models were not in my budget.
...then I just "happened" across Smokin-It while browsing for smokers one day. I was impressed with the fact that it was built like the $2k smokers, but much more affordable. I also really liked the fact that it was ALL stainless steel, and had NO plastic or rubber gaskets to wear out. I had considered a Bradley, and almost bought one, but read a lot of negative reviews about the seals and fires with them. I immediately got excited about the Smokin-It units when I found virtually NO negative reviews!
I pulled the trigger and bought a Model 1, almost without hesitation. My choice was based on a few considerations:
1. Budget. $300 seemed ok, but I didn't want to go much more for a total "unknown," especially one that I had never heard of, or seen in a store (not that should lend credibility to it).
2. Family size. It's me, my wife and son. I'm not going to be smoking 50 pounds of meat at a time.
3. Again, the "unknown." I've never owned an electric smoker, so I was uncertain of how I would like it.
Now that I have it, and have used it, I know I made the right choice on the brand of smoker. It is extremely well-constructed, and works incredibly well. My only regret, now, is not getting at least the Model 2. A #3 would be bbq nirvana, but a #2 would have suited my needs a little better. I underestimated the interior size of the #1, but couldn't justify another $100 for the #2 - considering the "unknown" factor.
Bottom line - these are great smokers! The company is fantastic, and the community of owners here is second to none! Get the one that you can afford; you won't regret it! But, definitely get the biggest you can afford.
Oh, and "welcome," in advance, to "the cool kids" club!