That's a sweet charcoal grill! I want one, and I'm not even a charcoal guy! Here's why:
1. It's not made of stamped steel. 'nuff said.
2. Lifetime aluminum, will never rust out.
3. Weight. Portability is great, I especially like that it lifts out of its cart. Much lighter and portable than a Kamado or Keg-style grill (correct me if I'm wrong on that, RG).
Compared to some of the kamados, it seems the price is good. I would pay that, no problem. If I was in the market for a charcoal grill, this would be my choice, I do believe.