The Smokin-It website seems to be a whole other animal. The recipes and instructions on there do little to sing the praises of the SI. Quite the opposite. The recipes (very few) and instructions look so "low budget" that I think they probably lose some sales from the "questionable-legit" appearance. I know I was not 100% comfortable, but took a chance - only because I lurked on the forum for a few months. The forum is a completely different experience, and if you bother to check it out, you will buy. If you don't take the time, you might move on.