Steve is a smart guy, Sue! I like a lot of his stuff, too. For a really good, off-the-shelf rub, that is fantastic on ribs, try Famous Dave's Rib Rub. A lot of grocery stores carry it. Unique, and has a great blend of sweet and heat. I've made lots of homemade rubs, but this one is always my "go to," especially if I'm short on time.