I did let them know my findings. And I bought mine knowing it wasn't going to be a cold smoke generator. The Bella is an GREAT smoke generator, lights easily, stays lit, runs for a long time, will burn a mix of chips and pellets (at a cooler temp too). The smoker is cooler with the Bella than with wood in the wood box, but is still too hot to do cheese in a smoker without a cold plate. Get the smoke out of the smoker so the smoke has a chance to cool, it does a good job on cheese.
One other thing I found is that 100% fruit wood pellets produce a better tasting smoke than a blended pellet smoker pellet does.